The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Branded Entertainment

SDIA Project

Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Client Aids Task Force



Annual ID


2011 Awards

Total Points: 5



Production Company

Moran Paz PR Company

Art Director

Shirley Bahar

Agency Producer

Sigal Nugasy
Shira Robas
Marina Akilov
Daniel Kedem


Lior Sadeh (LivyatanVisual)
Elad Magdasy
Eitan Nadel VideoClip Photographer

Music / Sound

Ran Shem Tov (IZABO)
Shiri Hadar (IZABO)
Roni Alter Singer
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