The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Slapometer

Agency Albion / london

Client Albion

Category

Websites & Microsites / Self-Promotion

Annual ID

11128N

About the Work

The Slapometer is a 'watch along' website that lets you 'vote with the back of your hand' by slapping along to the live televised election debates. It's a way for people to express their opinion on the leaders' performances during the debate, by virtually 'slapping' them when they say something particularly wrong. Live graphs show what everybody is feeling, in real time. It is also available in 'practice mode' before and between the debates.

Why slapping? There was an overwhelmingly negative sentiment surrounding this election. We'd just had the expenses scandal. There was a general dislike towards all politicians, and the feeling that there's no one to vote for - only against.

2011 Awards

Total Points: 5

Merit

Credits

Art Director

Jonathan Plackett

Creative Director

Nick Darken
Andre Moreira

Designer

Benjamin Heath

Information Architect

Gavin Brook

Content Strategist

Glyn Britton

Digital Artist / Multimedia

Stephen Moynihan
Share To

Related Awards

 

 

 

 

Follow Us