The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Online shopping is problematic because you can?t try on what you?re looking at. Mobile shopping can be even trickier. Converse has always been a brand that stands for innovation. Adding to that tradition, we created a new way for their customers to shop using their iPhones. Through augmented reality, now you can try on Converse classics and other collections virtually with The Sampler app. After browsing the collections and picking your favorite model, simply position your mobile camera towards your foot and scale the shoe to fit over your foot. When you find the model that suits you, snap a pic to add it to your gallery. You can also share it with friends on Facebook and get their reactions. When you?ve reached a decision, buy the pair directly from the app. The Converse Sampler is a category first that has changed the way people shop for shoes online. There were over 10,000 downloads of the app. Approximately 240,000 products viewed and 22,500 photos of sneakers taken to date.
2011 Awards
Total Points: 15
Silver Pencil
Credits
Related Awards
