The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
If you want to tell your best mates wife you love her, your ex Boss exactly what you did with his teaspoon or just be endlessly cheeky to your mates without the burden of proof sitting on their phone, then Safe Text is for you.
Given Wired Magazine's followers are advocates of the connected world, Safe Text enables recipients to send on their own Safe Texts to friends and colleagues. By incorporating a message about the anniversary issue, Safe Text has the power to spread further than its existing readership and is intended to help increase circulation.
Safe Text is being seeded using twitter and distributed via mwired.co.uk, digital OOH and through other Conde Naste publications (GQ) and PR.
Safe Text is the lighter side of texting and a live demonstration of how Wired helps keep its readers ahead of the game in a world that can?t move fast enough.
Given Wired Magazine's followers are advocates of the connected world, Safe Text enables recipients to send on their own Safe Texts to friends and colleagues. By incorporating a message about the anniversary issue, Safe Text has the power to spread further than its existing readership and is intended to help increase circulation.
Safe Text is being seeded using twitter and distributed via mwired.co.uk, digital OOH and through other Conde Naste publications (GQ) and PR.
Safe Text is the lighter side of texting and a live demonstration of how Wired helps keep its readers ahead of the game in a world that can?t move fast enough.
2011 Awards
Total Points: 5
Merit
Credits
Production Company
Velti
Art Director
Mike Watson
Group Creative Director
Alasdair Graham
Writer
Jon Morgan
Agency Producer
Scott Seaborn
Content Strategist
Hollie Alexander
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