MINI wanted to show off that it owns customization like no other automotive brand. With over a million combinations, MINI outshines when it comes to colours and accessories. With that, the idea of the MINI Vending Machine came to life.

Showcasing MINI\\'s different accessories and combinations, the vending machine projection urges passersby to interact with it by texting to a short code to select the MINI of their choice. This triggers the MINI they\\'ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. Animations include a MINI whipping through an action-packed pinball machine, and a MINI breaking through the glass and parachuting its way down. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan.

Being Canadas largest interactive night projection, the MINI Vending Machine showed off MINI style and fun attitude like no other.