The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Interactive Advertising / Environmental / Experiential - Single
Annual ID
11203N
About the Work
Drink more Red Bull, go faster. That's the idea with Brain Controlled Racing, a game at a REDBULL RACING/PUMA event.
A special headset measured concentration levels and determined the speed of a toy car. The more you concentrated, the faster the car. Cans of Red Bull energy drink were at hand so players could experience faster speeds the more Red Bull they drank during the game.
A special headset measured concentration levels and determined the speed of a toy car. The more you concentrated, the faster the car. Cans of Red Bull energy drink were at hand so players could experience faster speeds the more Red Bull they drank during the game.
2011 Awards
Total Points: 5
Merit
Credits
Production Company
Republic Polytechnic
Creative Director
Ray Chan
Designer
Pearly Teo
Programmer
Dr David Jiang
Writer
Ray Chan
Agency Producer
Daniel Wee
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