The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online Films And Video / Public Service/ Non-Profit - Single
URL
Click to launch
Annual ID
11275N
About the Work
AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness.
Despite preventive actions on the field, massive communication remains essential. Graffiti has already taken up the challenge with more than 8 million spontaneous views on youtube.
Assertive yet hilarious, Graffiti delivers the message in the most efficient manner...
This TVC celebrates happy sex... as long as it is safe.
It’s also a reminder that condoms can be seen as an appealing asset !
More stuff are to be released in the next months to keep building the world of Willy the graffiti… talk soon then !
Despite preventive actions on the field, massive communication remains essential. Graffiti has already taken up the challenge with more than 8 million spontaneous views on youtube.
Assertive yet hilarious, Graffiti delivers the message in the most efficient manner...
This TVC celebrates happy sex... as long as it is safe.
It’s also a reminder that condoms can be seen as an appealing asset !
More stuff are to be released in the next months to keep building the world of Willy the graffiti… talk soon then !
2011 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\Paris
Production Company
Wanda Production
Art Director
Ingrid Varetz
Creative Director
Eric Holden
Remi Noel
Designer
Barthelemy Maunoury
Director
Yoann Lemoine
Agency Producer
Maxime Boiron
Virginie Chalard
Related Awards
