The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Online Films And Video / Public Service/ Non-Profit - Single
URL
Click to launch
Annual ID
11073N
About the Work
Our objective was to create a new brand spot for the World Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. With people growing increasingly jaded by environmental messages, we wanted to re-connect with people on an emotional level, and change the way people think about the environment. Our solution came in the unique story of an original ?Space Monkey? from the US space exploration program, who returns to Earth after 65 years lost in space.
The film features a new music track by musician Ben Lee called ?Song for the Divine Mother of the Universe?, and ?Space Monkey? will air as both a music video to launch the single, and a long format spot.
The film features a new music track by musician Ben Lee called ?Song for the Divine Mother of the Universe?, and ?Space Monkey? will air as both a music video to launch the single, and a long format spot.
2011 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Leo Burnett
Production Company
Revolver Films
Art Director
Kieran Antill
Michael Canning
Creative Director
Andy DiLallo
Jay Benjamin
Director
Steve Rogers
Producer
Michael Ritchie
Georgina Wilson
Agency Producer
Adrian Shapiro
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