The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Chrome Fast

Agency BBH / New York

Client Google
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URL

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Annual ID

11284N

About the Work

The Chrome Fast integrated campaign established Google Chrome as the fastest web browser available We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. The Speed Tests also ran as web spots in rich media banners on sites like hulu.com and cbs.com as well as a 3D cinema spot before Disney's "Tron" movie this fall. We extended the "Chrome Fast" message online through online advertising and massive contextualized banner blitz on major sites. After showing people what "Chrome Fast" looked like, we added a participation element into the campaign and challenged the world to prove they're "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. Chrome FastBall was the first interactive YouTube video game of its kind and had over 1 million games played. Ultimately, the campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser.