The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
As part of Caribou Coffee's "Life is short. Stay awake for it." campaign, we created MakeTheCup.com and asked coffee drinkers what they stay awake for. More than 25,000 responded and the top 125 made it onto one of seven new coffee cups.
2011 Awards
Total Points: 5
Merit
Credits
Group Creative Director
Mike Caguin
Eric Husband
Barrett Haroldson
Ed Bennett
Designer
Brice Hemmer
Programmer
Andrew Charon
Julie Kaloides
Josh Vadnais
Writer
John Neerland
Agency Producer
Tiffany Hahnfeldt
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