The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Interactive

Variations 2010

Agency Soleil Noir / paris

Client Nespresso
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URL

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Annual ID

11335N

About the Work

For the first time, Nespresso, the famous brand of coffee in capsules, is re-releasing the three most successful coffee flavours of the last few years. For the international advertising digital campaign, the challenge was to justify the re-release of these caps, offer an original approach and emphasize the delightfully bold taste of these flavours.

We imagined a magical Taste Machine in a virtual "Variations" factory. The visitor is transported into a world of tasty delight as he seeks to discover how the Variations are created. Users are invited to restart the Taste Machine by choosing their preferred flavour from Vanilla, Caramel or Almond. Each choice plunges the visitor into the wonderful world of the "Variations" and a set of interactions, leading to the creation of a capsule.