The One Show
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Category
Magazine / Full Page or Spread - Single
Annual ID
12152A
About the Work
In the 2010 campaign, K-Swiss signed the fictional controversial ?athlete? Kenny Powers to an endorsement deal. In the 2011 campaign, Kenny takes over K-Swiss as CEO, re-shaping the company in his image and enlisting the world?s baddest athletes to help him un-suck the sports world.
2012 Awards
Total Points: 5
Merit
Credits
Agency
72andSunny
Creative Director
Glenn Cole
Matt Murphy
Barton Corley
Designer
Jay Kamath
Ben Dean
Photographer
Mike Piscitelli
Writer
Matt Heath
Teddy Miller
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