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Category
Magazine / Full Page or Spread - Campaign
Annual ID
12168A
About the Work
You take a pack of Celebrations out when you have something to celebrate. If there are not many of you wanting to celebrate this event, nothing?s stopping you, but do it discreetly.
The objective of this campaign was to deseasonalize the consumption of this product ? to get people to realize that it?s not only at Christmas that they can eat Celebrations. Everyday life is full of little moments when we can celebrate.
We created scenes where people wanted to celebrate an event to the detriment of others. They therefore need to do it discreetly, hiding the pack behind their backs.
The objective of this campaign was to deseasonalize the consumption of this product ? to get people to realize that it?s not only at Christmas that they can eat Celebrations. Everyday life is full of little moments when we can celebrate.
We created scenes where people wanted to celebrate an event to the detriment of others. They therefore need to do it discreetly, hiding the pack behind their backs.
2012 Awards
Total Points: 5
Merit
Credits
Agency
CLM BBDO / Boulogne Billancourt
Art Director
Lucie Vallotton
Creative Director
Gilles Fichteberg
Jean-Francois Sacco
Photographer
Clive Stewart
Writer
Julien Perrard
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