The One Show
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Category
Out Of Home / Transit & Outdoor Installations - Single
Annual ID
12196A
About the Work
During Queensland?s destructive Summer storms, seemingly harmless objects like outdoor furniture turn into dangerous projectiles.
Every year these objects get caught in power lines causing major disruptions. And every year energy supplier, Energex urges people to secure loose objects before storms hit.
To extend this year?s mainstream campaign we created an ambient spectacle to get the message across in a relevant outdoor setting.
In one of the busiest parts of the city, we launched floating foam silhouettes of everyday objects into the sky that could be seen for miles around.
Every year these objects get caught in power lines causing major disruptions. And every year energy supplier, Energex urges people to secure loose objects before storms hit.
To extend this year?s mainstream campaign we created an ambient spectacle to get the message across in a relevant outdoor setting.
In one of the busiest parts of the city, we launched floating foam silhouettes of everyday objects into the sky that could be seen for miles around.
2012 Awards
Total Points: 5
Merit
Credits
Related Awards
