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Category
Out Of Home / Transit & Outdoor Installations - Single
Annual ID
12012A
About the Work
Brief: Mattel wanted to communicate the Hotwheels experience, for both parents and kids with a very limited budget. Hotwheels seemed like a brand that had done it all, our challenge was to create something fresh yet simple.
Solution: We designed a special billboard structure of 15 x 15 meters and placed it at a strategic place, a surpass bridge in one of Bogot·?s main highways, to reproduce a real scale track and captivating the imagination of both children and their parents. This way we transformed an ordinary surpass bridge in Bogot· into a brand experience. Permission took months and tons of paperwork.
Solution: We designed a special billboard structure of 15 x 15 meters and placed it at a strategic place, a surpass bridge in one of Bogot·?s main highways, to reproduce a real scale track and captivating the imagination of both children and their parents. This way we transformed an ordinary surpass bridge in Bogot· into a brand experience. Permission took months and tons of paperwork.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Andres Lopez
Camilo Ruano
Daniel Mora
Creative Director
John Raul Forero
Juan José Posada
Mauricio Guerrero
Diego Cardenas
Global Chief Creative Officer
Tham Khai Meng
Photographer
Javier Crespo
Writer
Julian Gutierrez
Agency Producer
David Alvarado
Freddy Rivero
Leonardo Miranda
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