The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID
12210A
About the Work
IBM has sponsored and provided IT solutions for the Wimbledon Tennis Championship for the last 20 years. This year they asked us if we could use their sponsorship to demonstrate how predictive analysis can give businesses a competitive advantage. We said, huh? But then we thought what if we used IBM?s actual business forecasting tools to analyse player data? So we looked at every match from the last 5 years and identified the keys to each player?s success. We then used these keys to make real time predictions on whether they would win or lose. The upshot? We accurately predicted results across the tournament with a 93.8% success rate. Since we weren?t allowed to use this information to gamble we used it to show captains of industry what predictive analysis might do for their business. We have no regrets. None.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Andy Davis
Creative Director
Emma de la Fosse
Charlie Wilson
Designer
Toby Low
Illustrator
Noma Bar
Writer
Pavlos Themistocleous
Related Awards
