The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Out Of Home / Digital / Electronic - Single or Campaign
Annual ID
12017A
About the Work
The smart fortwo electric drive has a surprisingly powerful acceleration. With a unique test drive event at the Frankfurt Motor Show we proved that the car is not only environmentally friendly, but also loaded with fun. smart EBALL turns electric cars into controllers. It?s played like the classic video game PONG. The difference: our game is played by driving the car quickly back and forth. So each driver can experience the surprising acceleration and driving enjoyment.
2012 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Daniel Schweinzer
Sebastian Forsman
Tomas Tulinius
Creative Director
Jan Harbeck
David Mously
Wolfgang Schneider
Ton Hollander
Jens Ringena
Writer
Lukas Liske
Fredric Antonsson
Agency Producer
Silke Rochow
Julia Diehl
Steffen Gentis
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