The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / Posters - Campaign
Annual ID
12228A
About the Work
Introducing Game Signatures - a series of ?autographs? created from GPS player data, promoting the Australian Football Finals. Throughout the Finals Series, players wore GPS trackers creating unique signatures as they played. A custom-built ink plotter then drew the signature from the data, which the player then signed. Posters of the best performances were released and displayed each week of the finals with the promotion culminating in a one-off Game Signature of the Grand Final?s best player (MVP).
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Chris Northam
Creative Director
Ben Coulson
Illustrator
Various AFL PLayers
Writer
Evan Roberts
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