The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / P.O.P. and In-store - Single
Annual ID
12026A
About the Work
BRIEF
To promote Pictionary where players guess words from drawings.
SOLUTION
We recreated the fun of playing Pictionary through posters where the headlines are made up of a series of pictures. Guess them right and you?ll get the message.
LOCATION
These posters are placed at toy stores to help Pictionary stand out from the sea of games on the shelves.
To promote Pictionary where players guess words from drawings.
SOLUTION
We recreated the fun of playing Pictionary through posters where the headlines are made up of a series of pictures. Guess them right and you?ll get the message.
LOCATION
These posters are placed at toy stores to help Pictionary stand out from the sea of games on the shelves.
2012 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Wai Khuen Yee
Chee Keong Tan
Gavin Simpson
Creative Director
Gavin Simpson
Chee Keong Tan
Designer
Ee Wern Lian
Global Chief Creative Officer
Tham Khai Meng
Illustrator
Wai Khuen Yee
Photographer
Studio DL
Writer
Adam Chan
Donevan Chew
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