The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Public Service / Newspaper or Magazine - Single
Annual ID
12256A
About the Work
Everyone believes that racism doesn't exist in Brazil, that it isn't a major issue in our day in age. Unfortunately, the reality is the exact opposite, minorities do not have the same opportunities as the majority. With this campaign, we want people to feel that they are having a racist point of view without realizing it. Taking something they take for granted. And then start a discussion.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Brasil
Art Director
Douglas Kozonoe
Pedro Izique
Creative Director
Anselmo Ramos
Fred Saldanha
Writer
Fred Saldanha
Related Awards
