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2012 One Show - Advertising

Mugshots

Agency Fuel Euro RSCG/ Lisbon / Lisboa

Client Amnesty International - Portugal

Category

Public Service / Newspaper or Magazine - Campaign

Annual ID

12035A

About the Work

In order to celebrate the 30th anniversary of Amnesty in Portugal, FUEL teamed up with EURO RSCG to create a press and poster campaign, that uses real mug shots from the Pide Archives (the notorious Political Police from the old dictatorship days). Just along this photos, we have pictures of the same people, took it nowadays with them alive and well ? thanks to the work of institutions just like the Amnesty International. The campaign was inspired by the book ?Por Teu Livre Pensamento?, by Portuguese photographer Jo„o Pina who interviewed and photographed several ex-political prisoners.

2012 Awards

Total Points: 10

Bronze Pencil

Credits

Creative Director

Pedro Bexiga
Marcelo Louren

Photographer

Jo Pina
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