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Category
Consumer Radio / Single
Annual ID
12291R
About the Work
DOUBLE DRINK RADIO SCRIPT
PET : 60 sec.
VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.
With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.
Or maybe your dog is actually a wolf and will suddenly turn on you.
All dog breeds are descendants of wolves,
and while most breeds don?t look like their wolfish ancestors,
who knows, it?s not like you?re a wolf expert.
If you were, you would know that
wolves can turn on you for almost any reason.
Maybe it?s the bright shirt you?re wearing,
or the bell necklace around your wife?s neck.
Or maybe it?s the strange halting cadence in your voice
as you command your dog to do something
it?s not genetically programmed to do because it?s a wolf.
Anyway, it?s true that the all natural ingredients in Ichitan Double Drink
can help you live a longer, healthier life.
Unless your dog is
PET : 60 sec.
VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.
With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.
Or maybe your dog is actually a wolf and will suddenly turn on you.
All dog breeds are descendants of wolves,
and while most breeds don?t look like their wolfish ancestors,
who knows, it?s not like you?re a wolf expert.
If you were, you would know that
wolves can turn on you for almost any reason.
Maybe it?s the bright shirt you?re wearing,
or the bell necklace around your wife?s neck.
Or maybe it?s the strange halting cadence in your voice
as you command your dog to do something
it?s not genetically programmed to do because it?s a wolf.
Anyway, it?s true that the all natural ingredients in Ichitan Double Drink
can help you live a longer, healthier life.
Unless your dog is
2012 Awards
Total Points: 5
Merit
Credits
Co-Agency
Sanjay Bhasin (Account Management)
Tida Vibulvanich (Managing Partner)
Ratanawadee Lertviriyavanich (Account Director)
Production Company
Sound Art
Creative Director
Trong Tantivejakul (Chief Creative Officer)
Ian Reichenthal (Chief Creative Officer)
Marcus Rebeschini (Chief Creative Officer)
Jon Chalermwong (Executive Creative Director)
Agency Producer
Tanabodee Nelabusabanon (Production Producer)
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