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2012 One Show - Advertising

Bully

Agency Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Client Mai Tan co.,Ltd.

Category

Consumer Radio / Single

Annual ID

12292R

About the Work

DOUBLE DRINK RADIO SCRIPT
BULLY : 60 sec.

VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.

With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.

Or maybe the kid you bullied in high school
has been waiting all these years for revenge.

Oh, you don?t remember? Well he does.

Every time he closes his eyes for another torturous night
of sleep deprived madness.

Maybe he?s been working out with weights
in a dark basement on the edge of town.

Maybe he?s been following you on your way to work each morning,
learning your comings and goings.

What?s that weird, grizzled looking man doing in your front yard
standing there shirtless in the pouring rain?

Maybe it?s nothing.

Either way, the all natural ingredients in Ichitan Double Drink
can help you live a longer, richer life.

Unless your past catches up with you and murders you.

Ichitan Double

2012 Awards

Total Points: 5

Merit

Credits

Co-Agency

Sanjay Bhasin (Account Management)
Tida Vibulvanich (Managing Partner)
Ratanawadee Lertviriyavanich (Account Director)

Production Company

Sound Art
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