The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer Radio / Single
Annual ID
12293R
About the Work
DOUBLE DRINK RADIO SCRIPT
ASTEROID : 60 sec.
VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.
With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.
Or maybe a giant asteroid will destroy the earth.
There are millions and billions of asteroids
flying around our solar system, and as of right now,
scientists have only accounted for ten percent of them.
That leaves a lot of percents of asteroids.
If a large enough asteroid hit Earth, it would not be good.
Just ask the dinosaurs.
Oh that?s right. You can?t. They?re all dead because of an asteroid.
Even though it?s been millions of years,
an asteroid could strike us any second now.
Or now.
Or, not now, but?
now.
Either way, the all natural ingredients in Ichitan Double Drink
can help you live a longer, richer life.
Unless the asteroid thing happens.
Ichitan Double Drink.
Live longer. Maybe.
ASTEROID : 60 sec.
VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.
With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.
Or maybe a giant asteroid will destroy the earth.
There are millions and billions of asteroids
flying around our solar system, and as of right now,
scientists have only accounted for ten percent of them.
That leaves a lot of percents of asteroids.
If a large enough asteroid hit Earth, it would not be good.
Just ask the dinosaurs.
Oh that?s right. You can?t. They?re all dead because of an asteroid.
Even though it?s been millions of years,
an asteroid could strike us any second now.
Or now.
Or, not now, but?
now.
Either way, the all natural ingredients in Ichitan Double Drink
can help you live a longer, richer life.
Unless the asteroid thing happens.
Ichitan Double Drink.
Live longer. Maybe.
2012 Awards
Total Points: 5
Merit
Credits
Co-Agency
Sanjay Bhasin (Account Management)
Tida Vibulvanich (Managing Partner)
Ratanawadee Lertviriyavanich (Account Director)
Production Company
Sound Art
Creative Director
Trong Tantivejakul (Chief Creative Officer)
Ian Reichenthal (Chief Creative Officer)
Marcus Rebeschini (Chief Creative Officer)
Jon Chalermwong (Executive Creative Director)
Agency Producer
Tanabodee Nelabusabanon (Production Producer)
Related Awards
