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2012 One Show - Advertising

Killer Bees

Agency Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Client Mai Tan co.,Ltd.

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Category

Consumer Radio / Single

Annual ID

12048R

About the Work

DOUBLE DRINK RADIO SCRIPT
KILLER BEES : 60 sec.

VO: Maybe you?ll live a longer and healthier life
by drinking Ichitan Double Drink.

With 100% organic fruits, vegetables and traditional herbs
in every bottle, a longer life could very well be within reach.

Then again, maybe you?ll be attacked by a swarm of killer bees.

Did you know that there are over seven million colonies
of killer bees in Thailand
and that they attack in swarms of over fifty thousand?

Also, did you know the average swarm of killer bees
travel at a height of approximately 6 feet?

Do you know what else travels at a height of approximately 6 feet?
Your face.

So, maybe the all natural ingredients in Ichitan Double Drink
will help you live a long and prosperous life.

Or fifty thousand killer bees to the face.

Ichitan Double Drink.
Live longer. Maybe.

2012 Awards

Total Points: 10

Bronze Pencil

Credits

Co-Agency

Sanjay Bhasin (Account Management)
Tida Vibulvanich (Managing Partner)
Ratanawadee Lertviriyavanich (Account Director)

Production Company

Sound Art
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