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Category
Consumer Radio / Campaign
Annual ID
12307R
About the Work
The brief
To introduce a new decoder functionality of DStv XTRA VIEW for DStv Pay TV, which allows you to watch two channels at the same time, using a single subscription on two different television sets.
The solution
We mixed two different shows, from different genres into each other in one commercial to demonstrate to people that the perpetual fight for the TV remote and whose going to watch what is over.
Audience
This campaign flighted on national South African radio stations during the launch of DStv Xtra View.
To introduce a new decoder functionality of DStv XTRA VIEW for DStv Pay TV, which allows you to watch two channels at the same time, using a single subscription on two different television sets.
The solution
We mixed two different shows, from different genres into each other in one commercial to demonstrate to people that the perpetual fight for the TV remote and whose going to watch what is over.
Audience
This campaign flighted on national South African radio stations during the launch of DStv Xtra View.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Lorens Persson
Creative Director
Fran Luckin
Mike Martin
Carl Willoughby
Writer
Shane Forbes
Charles Pantland
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