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2012 One Show - Advertising

The Code

Agency DDB Colombia / Bogotá

Client Military Forces of Colombia

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Category

Public Service / Radio - Single

Annual ID

12311R

About the Work

In Colombia there are policemen and soldiers who have been kidnapped for more than 12 years. They only find out about news that the guerilla wants them to hear. In an effort to speak directly to their men and tell them about their daily rescue efforts, and considering that radio is the only means of communication, a song was created which contained a hidden message to boost morale in the chorus written in Morse code.
For the first time in over a decade the voice of the Military Forces of Colombia
broke through guerilla enemy lines with the power of information and
reached their men to give them strength and hope.
Through information received by two liberated soldiers in Operation Camaleon, we know that the message was received, it was understood and it was successful in raising the morale of the kidnapped men. We can¥t reveal their identities for security

2012 Awards

Total Points: 5

Merit

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