The One Show
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Category
Public Service / Radio - Single
Annual ID
12316R
About the Work
The brief was to remind motorists to carefully monitor their driving behaviour over the long weekend of Easter as police would be popping up when and where they're least expected. Our job was to combat the "No-one will catch me" attitude and the casual holiday mindset that can lead to dangerous driving. Finally and most importantly, we wanted to keep the W.A. road toll down over the Easter long weekend period. The solution was we high jacked live-to-air songs on radio stations and inserted a speech from a genuine policeman to remind drivers "This long weekend we will be popping up where you least expect us." The interruption of live music (occurring well into the song; by which time the listener was engrossed in the melody ) was a first for Australian commercial radio
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Brainestorm
Creative Director
Pat Lennox
Ben Green
Director
Phil DeDubois
Sound Designer
Justin Braine
Writer
Pat Lennox
Ben Green
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