The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service / Radio - Single
Annual ID
12054R
About the Work
ANCHOR: The little girl lies peacefully on her bed of tarmac, a ruby red pillow cradling her head.
With her eyes still closed, she sucks the blood slowly back into her mouth.
Now her shattered legs become whole.
The shards of glass embedded in them fly out, like crystal butterflies, and become your headlights once more.
She leaps up gracefully from the road, and now she is a broken ballerina, twirling and twisting in mid-air.
She travels five full metres, and lands on her two feet, her scattered schoolbooks falling neatly back into her satchel.
The sudden fear in her eyes fades.
And as you stop to let her cross safely, she smiles at you, almost as if you haven?t just killed her.
Regret has no rewind button. If you respect life, respect speed limits. A community service message from Fly FM.
With her eyes still closed, she sucks the blood slowly back into her mouth.
Now her shattered legs become whole.
The shards of glass embedded in them fly out, like crystal butterflies, and become your headlights once more.
She leaps up gracefully from the road, and now she is a broken ballerina, twirling and twisting in mid-air.
She travels five full metres, and lands on her two feet, her scattered schoolbooks falling neatly back into her satchel.
The sudden fear in her eyes fades.
And as you stop to let her cross safely, she smiles at you, almost as if you haven?t just killed her.
Regret has no rewind button. If you respect life, respect speed limits. A community service message from Fly FM.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
Real Time Studios
Creative Director
Ajay Bakhshi
Sound Designer
Julian Lim
Writer
Viknesh Chandra
Agency Producer
Sandra Duarte
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