The One Show
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Category
Public Service / Radio - Campaign
Annual ID
12055R
About the Work
Since breast cancer can strike when least expected, can an awareness campaign also do the same?
The concept was to interrupt regular radio programming on the all-business channel BFM 89.9 with reminders. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and programme hosts themselves; in exactly the same style of delivery as the segment they were presenting.
Primarily targeting women, some spots were chosen to tackle awareness of male breast cancer as well.
BFM 89.9, in support of breast cancer awareness.
The concept was to interrupt regular radio programming on the all-business channel BFM 89.9 with reminders. These were seamlessly delivered as news items, interview questions or even business-coaching tips by the newscasters and programme hosts themselves; in exactly the same style of delivery as the segment they were presenting.
Primarily targeting women, some spots were chosen to tackle awareness of male breast cancer as well.
BFM 89.9, in support of breast cancer awareness.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Creative Director
Ean-Hwa Huang
Szu-Hung Lee
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