The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

First Hand

Agency Goodby, Silverstein & Partners / San Francisco

Client NBA

Category

Consumer Television / :30/:25 - Campaign

Annual ID

12374T

2012 Awards

Total Points: 5

Merit

Credits

Agency

Goodby
Silverstein & Partners

Production Company

Park Pictures

Art Director

Andy Dao

Writer

Eric Boyd

Agency Producer

Conor Duignan

Director

Lance Acord

Producer

Mary Ann Marino
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