The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / Commercials of Var. Length - Campaign
Annual ID
12528T
About the Work
The first day of a person?s retirement can be the happiest, scariest, most thrilling and most soul-searching day of a person's life. And no one knows that more than the people living through that day.
Droga5's Day One Stories for Prudential document that day for just a handful of people among the thousands retiring every day. Their stories - the real stories - are presented here. Hopes, regrets, love, loss and wisdom are all laid bare by the people going through their own Day One. And no one understands those stories better than Prudential, which is why it's their mission is to make everyone?s Day One better.
Droga5's Day One Stories for Prudential document that day for just a handful of people among the thousands retiring every day. Their stories - the real stories - are presented here. Hopes, regrets, love, loss and wisdom are all laid bare by the people going through their own Day One. And no one understands those stories better than Prudential, which is why it's their mission is to make everyone?s Day One better.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Droga5
Production Company
Epoch Films
Art Director
Ben Wolan
Creative Director
Ted Royer
Nik Studzinski
Kevin Brady
Producer
Scott Chinn
Agency Producer
Sally-Ann Dale
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