The One Show
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Category
Consumer Television / Over 60 second - Single
Annual ID
12406T
About the Work
A trailer for a slick Hollywood historical film tells the story of two brothers at the time of the Hussars. A tale of betrayal, courage and battle, set against the background of the Napoleonic Wars. In all the trailer's scenes, the hero is followed mysteriously by a young guy wearing present-day clothes and completely out of synch with the Hussar era. In the end, the hero's brother asks him who is this person following him everywhere.The hero reveals that it's his friend, Fred, whom he invited along thanks to Orange: with Orange Cineday, you can take anyone you want to the cinema every Tuesday (two seats for the price of one).This trailer was inserted into real trailers before the screenings to heighten the audience's sense of intrigue and surprise.
2012 Awards
Total Points: 5
Merit
Credits
Agency
xx Publicis Conseil
Production Company
xx Partizan
Art Director
Philippe Boucheron
Creative Director
Olivier Altmann
Fabrice Delacourt
Olivier Desmettre
Director
Antoine Bardou Jacquet
Producer
Georges Bermann
Frederic Genest
Writer
Patrice Lucet
Agency Producer
Pierre Marcus (WAM
Muriel Allegrini (WAM)
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