The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Content / Online
Annual ID
12444T
About the Work
YOUR SECOND SHOT is a project sponsored by Canon to help real people retake meaningful photographs that didn?t turn out the first time around. From thousands of entries to our site, we narrowed it down to our favorite "missed moments." Then, we embarked on a cross-country road trip, where we brought people back, physically and emotionally, to important moments in their lives?in the exact locations where they first occurred. And retook their photos with Canon cameras. While on our trip, fans of the project could track us on a map, and view our photos and short documentary videos on our blog.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Acne
Art Director
Luis Iglesias
Creative Director
Brian McDermott
Bruno Corbo
Director
Tyler Manson
Writer
Kim Devall
Agency Producer
Sharon Harte
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