The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Branded Content / Online
Annual ID
12450T
About the Work
We did an experiment. We put a different valet to park the customers¥cars: a drunk
one. So, as people refused to give up their keys and argued, we delivered our
message in the valet ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR.
EVEN IF THAT DRIVER IS YOU
The goal of the campaign was to impact the customers of Bar Aurora & Boteco Ferraz
before their first drink.
one. So, as people refused to give up their keys and argued, we delivered our
message in the valet ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR.
EVEN IF THAT DRIVER IS YOU
The goal of the campaign was to impact the customers of Bar Aurora & Boteco Ferraz
before their first drink.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Brasil
Art Director
Lucas Osis
Paula Fernandes
Raina Rocha
Creative Director
Anselmo Ramos
Rubens Filho
Agency Producer
Nana Bittencourt
Related Awards
