The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

SCREW*D

Agency Y&R Chicago / Chicago

Client Craftsman

Category

Innovation in Advertising / Single or Campaign

Annual ID

12483G

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Tool

Art Director

Richard Fischer

Writer

Evan Thompson

Agency Producer

Matt Witt
Brian Smego
Kara Pierce

Producer

Brian Latt
Dustin Callif
Oliver Fuselier
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