The One Show
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Category
Experiential Advertising / Installations
Annual ID
12106G
About the Work
The Mercedes-Benz F-CELL is the first hydrogen-powered car, which is ready for series production. With a spectacular action we draw a suitable attention to this innovation: We made people experience F-CELL the same way the environment does ? like it's not even existent.
In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats.
The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.
In practice: We disguised the B-Class F-CELL with mats out of LEDs on the one side and fixed a camera on the other side of the car. The camera filmed everything that happened behind the vehicle and transferred every action directly to the LED mats.
The effect: The B-Class fused completely with its surrounding and became invisible for the passersbay in the immediate vicinity.
2012 Awards
Total Points: 15
Silver Pencil
Credits
Production Company
Markenfilm-Crossing GmbH
Art Director
Jonas Keller
Andreas Wagner
Designer
Daniel Soares
Director
Daniel Schmidt
Producer
Tina Rentzsch
Martin Schoen
Programmer
Bettina Ackermann
Christopher Schultz
Writer
Michael Ohanian
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