The One Show
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Category
Integrated Branding / Consumer Campaign
Annual ID
12514G
About the Work
All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don?t have Allstate, you might not be protected? from Mayhem.
In this campaign, Mayhem is a man. A strangely menacing, yet charming man who personifies all the vulnerabilities that Allstate exists to protect you from.
In this campaign, Mayhem is a man. A strangely menacing, yet charming man who personifies all the vulnerabilities that Allstate exists to protect you from.
2012 Awards
Total Points: 5
Merit
Related Awards
