NK is the only luxury department store in Sweden. Ever since it opened in 1902, quality has been a cornerstone of the NK brand. To prove that originality still beats cheap copies and secure NK?s position as Sweden?s premier store for luxury fashion, we let highly treasured vintage NK garments show among the new season?s garments ? indicating that the new line up will be the classics of the future. In order to tell the life story of each vintage garment, we interviewed the proud owners of everything from swan hats to croc totes. Some of the garments and their stories were exhibited at NK, some became part of an ad campaign together with the new spring classics. The campaign?s call to action was to get people to come to NK to discover classics - old and new alike.