The site had to be as stylish and seamless as possible. First impressions are important, after all. The story of Dentsu?s past, present and future helps organize content and the navigation. The Talent section highlights members of Dentsu Network with quotes, big portraits and bios. Everyone?from CEO to junior designer?is presented on an equal level.
Parallax animation smoothly moves the user from one section of the site to another with a story. HTML keeps the transitions quick and easy. Clicking a link for more information leads the user sideways, rather than to another page. This way, there?s always a central hub to which a user can simply return. The experience was optimized for iPad with swipe interaction, and a mobile version caters to smaller screens. After all, Dentsu is future obsessed.
Other perks include the agency locator that leverages the Google Maps API?Firstborn believes in investing time in open source platforms. New CSS3 features give the site custom fonts, rounded corners, animations, transitions and transforms