The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Seeking to broaden its brand audience beyond its core following of creative types, Blu Dot asked us to strengthen furniture shoppers' online experience. The result was a total revamp of its corporate website, www.bludot.com. The design succeeded in making the purchase process easier and narrow the gap creatively between Blu Dot's other communications, expressing Blu Dot?s signature style of simple, modern and quirky.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
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Creative Director
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Designer
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Photographer
Amy Eckert
Programmer
Lyon Consulting
Writer
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Content Strategist
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