The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
On the night of Tuesday, August 9, Australia is having a Census. For some people the Census might feel like an obligation, but the data collected becomes an important snapshot of Australia and helps guide decisions and planning that ultimately affects all of us.
Instead of just talking about the Census, we grabbed our audience's attention by shifting the focus back to them.
To do this, we created Spotlight. Spotlight lets you explore an animated visualisation of Census data, personalised for each user. We took some of the data from the last Census, and showed this from the individual's perspective - who you are, where you live, where you're from - to show the part we all play in the Census, and to make it feel less like an obligation, and more like a worthwhile action we can all be part of.
Once you?ve
Instead of just talking about the Census, we grabbed our audience's attention by shifting the focus back to them.
To do this, we created Spotlight. Spotlight lets you explore an animated visualisation of Census data, personalised for each user. We took some of the data from the last Census, and showed this from the individual's perspective - who you are, where you live, where you're from - to show the part we all play in the Census, and to make it feel less like an obligation, and more like a worthwhile action we can all be part of.
Once you?ve
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Kieran Ots
Sharon Edmondston
Creative Director
Andy DiLallo
Kieran Ots
Writer
Kieran Ots
Misha McDonald
Agency Producer
Lester Martinez
Jennifer Borres
Music / Sound
Chris Bradstreet
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