The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

EPIC

Agency R/GA / New York

Client Nike
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URL

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Annual ID

12135N

About the Work

On the court, victory can come down to one crucial play. And it can come from any player. Going beyond the stark stats, Nike EPIC is a real time reflection of who?s bringing their A-game in the NBA. But best of all, it?s from the fans themselves. EPIC tracks global tweets from fans and generates a data visualization grid of who?s hot based on the number of mentions on Twitter. The more tweets mentioning a player, the higher they rise on EPIC. Fans can also directly tweet the players with messages of support.

Switch to kicks view, guests can check out players signature Nike kicks. In game mode, players tweets are applied to their team, so regardless of the action on court, the team that garnered the most tweets claimed victory on EPIC. EPIC let the fans know that their cheers count, a