The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
There are nearly 7 million Camry stories out there. Every one of them has a story. The "Camry Effect" connects the nearly seven million Camry drivers in the United States through an interactive, online experience.
For 30 years, Camry has been a part of many American?s best memories?first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.
For 30 years, Camry has been a part of many American?s best memories?first dates, road trips, soccer games, job interviews and college days. The Camry Effect provides these Camry owners a platform where they can share these moments, memories and milestones while witnessing their collective impact.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Resn
qube konstrukt
Ironclaw
Art Director
Brad Burke
Ricardo Yosy
Erek Vinluan
Creative Director
Margaret Keene
Ecd
Chris Adams
Andre LeMasurier
Designer
Ricardo Yosy
Erek Vinluan
Editor
Whitehouse
Information Architect
Shaun Rance
Emily Smith
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