The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Impulse Saver

Agency Colenso BBDO / Auckland

Client Westpac

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Category

Mobile Applications/Sites / Services

Annual ID

12155N

About the Work

What if we could save as impulsively as we spend?
Imagine a red button, and every time you press it you save. Now imagine that button in your pocket. We developed Westpac?s Impulse Saver iPhone App; the world?s first impulse saving product from a bank.

2012 Awards

Total Points: 5

Merit

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