The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Mobile Applications/Sites / Social Networks/Community
Annual ID
12159N
About the Work
For Doritos latest campaign - ?Dip Desperado? a narrative based around a character, Esteban Ortega, who as a young man discovered that he was incredibly adept at flicking tortillas into jars of salsa.
Esteban?s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter. Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it?s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.
Esteban?s rags-to-riches-then-back-again story culminates in a dramatic moment of redemption, and is told via TV, online video and Twitter. Ortega, a Mexican cult-hero of the last century, could flick a chip into a well over 85m away, shatter a line of 10 beer bottles with just 9 chips and it?s fabled he even brought down a vulture that was terrorising a local village using a solitary tortilla.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Independent
Acne
Art Director
Tim Vance
Paul Knott
Jeremy Tribe
Prabhu Wignarajah
Creative Director
Mark Fairbanks
Director
Glue Society
Editor
Ray Coates
Agency Producer
Suzy Macgregor
Suzanne Melia
Music / Sound
Human
750
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