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2012 One Show - Interactive

Temptations Sampling Machine

Agency CP+B / Boulder

Client JELL-O

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Category

Interactive Advertising / Environmental/Experiential - Single

Annual ID

12171N

About the Work

Pudding. Loved by kids since 1902. But with only 150 calories and six decadent flavors, Temptations by JELL-O is for mature palates only. So how do you stop kids from eating the first JELL-O that?s just for adults? Introducing the first vending machine just for adults. Pioneering new age-recognition technology, the machine scans every user?s face within a ten-foot radius. Then, it doles out free Temptations to anyone who?s allowed a treat, and gives a big, glaring message to anyone who?s not: ?Sorry, kid. You?re too young to understand indulgence like this. Please step away and let the grownups enjoy their dessert.?

2012 Awards

Total Points: 5

Merit

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