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Category
Interactive Advertising / Other Interactive Media - Single
URL
Click to launch
Annual ID
12043N
About the Work
For BLA BLA, an interactive tale that explores various facets of human communication, the viewer is integral to the work: His or her mouse clicks guide this story in six chapters.
While developing BLA BLA, director and creator Vincent Morisset extensively researched interactive narratives, seeking a visual language specific to the online realm. He also worked with talented creative collaborators for this project, including graphic designer Caroline Robert, composer Philippe Lambert and software developer …douard LanctÙt-BenoÓt. BLA BLA stands apart in its emphasis on achieving an emotional response in the viewer and in its grammar of non-linear editing. Through the very format of the work, Morisset addresses the challenges of telling a story with the spectator as participant. Produced by the NFB, BLA BLA is a one-of-a-kind experience that bears his hallmark: re-imagining ?once upon a time? for the digital age.
While developing BLA BLA, director and creator Vincent Morisset extensively researched interactive narratives, seeking a visual language specific to the online realm. He also worked with talented creative collaborators for this project, including graphic designer Caroline Robert, composer Philippe Lambert and software developer …douard LanctÙt-BenoÓt. BLA BLA stands apart in its emphasis on achieving an emotional response in the viewer and in its grammar of non-linear editing. Through the very format of the work, Morisset addresses the challenges of telling a story with the spectator as participant. Produced by the NFB, BLA BLA is a one-of-a-kind experience that bears his hallmark: re-imagining ?once upon a time? for the digital age.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Aatoaa
Production Company
National Film Board of Canada
Director
Vincent Morisset
Producer
Hugues Sweeney
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