The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

IKEA e-folder

Agency Laboratory Ideas Kft. / Budapest

Client IKEA Lakberendezési Kft.


Interactive Advertising / Other Interactive Media - Single

Annual ID


2012 Awards

Total Points: 10

Bronze Pencil


Art Director

Diana Pusztai


Judit Kun

Creative Director

Alex Szenassy
Sandor Haszon


Peter Muka


Gergely Muka
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