The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Interactive Advertising / Other Interactive Media - Single
URL
Click to launch
Annual ID
12042N
About the Work
Challenge
Communicate online that IKEA wants to help people organize their living spaces with its smart storage systems and organizers.
Insight
People find it hard to keep their computer Desktops tidy.
Idea
To demonstrate how IKEA can help you get organized, we prepared a downloadable icon set, the IKEA e-Folder set.
It consists of a custom background picture of an EXPEDIT storage unit and a set of icons that are all IKEA organizers.
This way people can arrange their documents and media into IKEA organizers and enjoy their benefits long term.
Communicate online that IKEA wants to help people organize their living spaces with its smart storage systems and organizers.
Insight
People find it hard to keep their computer Desktops tidy.
Idea
To demonstrate how IKEA can help you get organized, we prepared a downloadable icon set, the IKEA e-Folder set.
It consists of a custom background picture of an EXPEDIT storage unit and a set of icons that are all IKEA organizers.
This way people can arrange their documents and media into IKEA organizers and enjoy their benefits long term.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Art Director
Diana Pusztai
Creative Director
Alex Szenassy
Sandor Haszon
Designer
Peter Muka
Programmer
Gergely Muka
Writer
Judit Kun
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