The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Interactive

Banner+Aid

Agency Abitlikethis / Melbourne

Client Banneraid

Category

Interactive Advertising / Public Service/Non-Profit

Annual ID

12197N

About the Work

Banner+Aid is a free service that allows any advertiser, Agency or Media supplier the opportunity to carry an interactive message within their paid advertising. We created banneraid to support the relief effort in Japan after the devastating Tsunami, and ongoing we've outlined a series of different charities for support using the service.

Banner+aid ads 3k layer to a standard banner unit, carrying a support message from the brand who's banner has been enabled.

2012 Awards

Total Points: 5

Merit

Credits

Creative Director

Tobie Cameron

Writer

Russ Tucker
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